Tuesday, March 3, 2015

Apple Watch wins iF Design Gold award ahead of April launch





The Apple Watch hasn't even shipped yet, but it has already picked up the prestigious iF Gold award from the iF International Forum Design.


In a statement explaining its choice to award the Apple Watch with the Gold design award, the iF jury said the following:



The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience. The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon.



Overall, out of a total number 1,624 recognized products over 52 categories, only 75 received the Gold designation.


The Apple Watch isn't set to ship until April, but the wearable has already started popping up in magazine spreads from the likes of Vogue, Self Magazine, and Hong Kong-based publication East Touch. Apple is set to hold a "Spring Forward" event on March 9, where it's expected we'll get many more details concerning the Apple Watch's release date and pricing.


Source: iF Design Awards; Via: 9to5Mac
























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